Interview by Authority Magazine with Fotis Georgiadis | If you want to build a brand that stands out from the rest, flip the script by focusing on people over profits. Because when you care deeply about serving others first, brand trust and loyalty will always follow.

I know I’m not alone. Far too often, we are seeing people’s successes in the middle of their journeys. Without even realizing it, we immediately begin to compare the beginning of our entrepreneurship story to their middle.