We are an award-winning team of

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The Brand Vibe™ is an award-winning personal branding and digital marketing consulting firm for modern brands and entrepreneurs looking to connect authentically to their dream clients through their online presence.

Brand is the new black because people do business with people, not companies. Your unique brand is what distinguishes you, setting you apart in today’s business world and our brand-first approach amplifies your vibe and optimizes your bottom line. 

Basically, we're here to help you make money + change the world by being unapologetically you.

Looking to work together? Our consulting agency is here to serve brands looking for strategic advisory & creative marketing while our university (BrandU) is made to pour into the CEOs behind the brand through mentorships and training.

work with us

learn with us

What started as just a girl with a passion and a pen has led to full service, boutique agency serving 300+ clients around the globe to market their iconic brand and scale their dream business. Our story is only beginning...

Watch to Learn More About Our Story

🌎 Chicago    |    🤓 Enneagram 7w8 (most days)   
🎉 Can’t Live Without:  Coffee, bath bombs, prayer, and mi familia

cEO + FOUNDER // boy mom x3

Nicole Nieves

Digital marketing is my jam, branding is my love language, coffee is the way to my heart.

After 15 years as a corporate executive running multi-million dollar marketing and brand campaigns while holding prestigious positions as Vice President of Sales, Creative Director, and Chief Marketing Officer, I stepped into my own CEO shoes to establish our company, The Brand Vibe. 

With a passion for elevating leaders, dreamers, and entrepreneurs, we quickly earned the trust of 300+ clients and expanded the company into a blended business model™ now offering mentorship + education for the CEOs behind the brand inside The Brand Vibe University along with done-for-you services through here, The Brand Vibe Agency.


🌎 Chicago   🤓  Enneagram 7w8 (most days)   
🎉 Can’t Live Without: Coffee, bath bombs, prayer, and mi familia

🌎 Houston   |   🤓 Enneagram 3, 7, 8, 5 (our unicorn!)   🎉 Can’t Live Without: Fruits, veggies, make-up, & a good book

BRAND MARKETING STRATEGIST

Hannah Pennant

Brand marketer + strategist working creatively and strategically for our clients to develop content plans + marketing campaigns that keep the brand top of mind. 

🌎 Nashville   🤓  Enneagram 6 to a fault
🎉 Can’t Live Without: Jesus, music, culture, real good cuisine, and the squad—plus a stiff drink

🌎 Nashville    |   🤓 Enneagram 2
🎉 Can’t Live Without: My spunky grandson, football nights, and a good charcuterie board + wine

MARKETING OPERATIONS MANAGER

April Lockwood

Task manager extraordinaire and operations guru bringing over 15 years of experience in event, project, and team management to the table to serve our clients with excellence.

🌎 Digital Nomad    |   🤓 Enneagram 2w3     
🎉 Can’t Live Without: Jesus, weekend travel explorations, cultural food + drinks

cONTENT MARKETER

Sarah Dudt

From social media manager in the music industry in Nashville to marketing director of a national non-profit, Sarah help clients navigate the ever-changing landscape of the content world.

🌎 Houston   |   🤓 Enneagram 3, 7, 8, 5 (our unicorn!)   
🎉 Can’t Live Without: Fruits, veggies, make-up, & a good book!

🌎 Chattanooga    |    🤓 Enneagram 1   |   
🎉 Can’t Live Without: Singing and spending time with my family

EXECUTIVE ASSISTANT

michelle Grizzard

Passionate about helping people do what they love (a true enneagram 2!), Michelle serves as our client concierge, community manager, and executive assistant to our CEO.

🌎  Virgina   |   🤓  Enneagram 1 to the tee! 
🎉 Can’t Live Without: My two beautiful babies + trips to Paris

🌎 Virgina   |    🤓 Enneagram 1 to the tee! 
🎉 Can’t Live Without: My two beautiful babies + trips to Paris

DIGITAL TECH ASSISTANT

Rogé Grimish

With experience as an entrepreneur herself, Rogé optimizes our client's marketing automations + funnels for a flawless digital experience.

🌎  Wherever the Story Takes Us    |   Our team is based in Chicago but is available for travel onsite 

COPYWRITING, DESIGN, WEB DEVELOPMENT, PHOTOGRAPHY, VIDEOGRAPHY

Creative Crew & Visual Vibes Tribe

From our Creative Copywriting Crew to our Visual Vibes Tribe, our Creative Team helps bring each vision to life! 

  • CREATIVE COPYWRITERS: Turning words into dollar signs by creative magnetic marketing and sales content

  • VISUAL VIBES TRIBE: Elevating your brand image through web design + development, graphic design, brand photography + storytelling videography

🌎 Chicago   🤓  Enneagram 7w8 (most days)   
🎉 Can’t Live Without: Coffee, bath bombs, prayer, and mi familia

Our founder, Nicole Nieves, established The Brand Vibe™ helping impact-driven leaders scale their brands. She continued to work full-time as a Creative Director while building her clientele.

Launched The Brand Vibe™ Podcast hosted by our founder, Nicole Nieves

 Jan 2020

Mar  2021

The agency grew to a team of 6+ and we elevated our brand identity to reflect our next phase of "we not me."

Mar 2022

After the business took off, Nicole retired from her 15-year corporate career and turned The Brand Vibe™ into a full-service marketing + consulting agency.


EstablishedThe Brand Vibe™ Agency as a focused consulting + done-for-you marketing agency for high-level entrepreneurs, brands, and businesses. 

Jun 2020

August 2022

July  2021

Hosted our first mastermind client + team retreat to Puerto Rico where the idea of an online university for entrepreneurs was born.

With 350+ clients served, $4.2 mil in client revenue generated, we're just getting started!

What's Next?

Our Journey

Oct 2022

Launched The Brand Vibe™ University (BrandU), an online education hub helping entrepreneurs start, grow, and scale their dream business.

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I love sweet bonbon. Tiramisu I love apple pie. 

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2014

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2019

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Rooted in Service

We show up with a full heart and premium service–unlike any other.

From sharing value-driven content on social media to every client touchpoint, fostering a collaborative environment, and more. The Brand Vibe™ team serves with excellence. We've got you covered.

Impact-Led

We’re always looking for ways to help you ... to empower you in your business (and your life) ... to make a difference, big or small.

We’re driven by impact—it’s what our foundation is built on—and we’re determined to help you find your purpose so you can make an impact, too.

Built on Belief

At The Brand Vibe™, we believe that what you have inside you and what you bring to the table has the power to transform people’s lives.

It all starts from within and believing in what you do through and through. We’re on a mission to help you shine a light on it on your unique purpose and share it with the world.

Authentic Vibes Only

Your story and personal experiences are your vibes—what set you apart. It’s time the world heard it.

At The Brand Vibe™, we not only lean into your vibe full force across our suite of services —we shout it out from the rooftops! That sweet spot sure is powerful.

Our Core Values

Our Brand Family

Live coaching programs, self-study courses and digital templates for entrepreneurs.

Done-for-you branding, marketing, and launch services for multi-six figure business owners & brands.

The behind-the-scenes real talk of building a brand, entrepreneurship, and CEO mom life.

The University

The Agency

The Podcast