and the CEO and founder of The Brand Vibe. It's so nice to meet you!

BRAND EXPERT, MARKETING
MAVEN, PUERTO RICAN MAMA TO 3 BOYS, MARRIED TO MY HIGH-SCHOOL SWEETHEART...

That hustle and drive? I got it from my mama—a queen who went from teen mom to COO, never allowing a stereotype to limit her potential. My heart for entrepreneurship? That's my Dad—a 3-time business owner who was never at a loss for game-changer ideas. They taught me to chase my dreams, work hard, and always hold onto hope.  

As I navigated my way up the corporate ladder, I held prestigious roles from Vice President of Sales to Creative Director to Director of Marketing running multi-million dollar launch campaigns for major personal brands and corporations . . . and loving every second of the work we accomplished!

But when there was a sudden company shut down, I found
myself back at square one—the dreaded job search. And, I quickly realized something: all those years of education and industry experience didn't give me the ONE thing I needed to stand out from the crowd and propel myself into the next chapter. 

That thing? A strong personal brand.

HUSTLE. HEART. HOPE.

Everyone has a story...

so it clicked: my aha moment. HAVING A STRONG PERSONAL BRAND ISN'T A LUXURY—IT'S A NON-NEGOTIABLE.

I had this big background and over 15 years of experience marketing large personal brands, corporations, and small businesses—so why did it have to be any different for ambitious leaders, creatives, and entrepreneurs, like myself, who wanted to pave their own path to make an impact in the world?

And so, The Brand Vibe was born.

In less than a year, we've scaled to multi-six figures, been featured in dream media outlets like Forbes, Thrive Global, and the Goal Digger Podcast w/Jenna Kutcher, and have helped hundreds of passion-filled entrepreneurs and leaders highlight their vibe and market their brands. 

Today, I have the privilege of helping my clients confidently chase their dreams, elevate their business to six-and seven-figure empires, and create a domino effect of impact that spreads all over the world. 

I left a good job in the city, working for the man every night and day. Then I never lost a minute of sleep when worrying 'bout the way that things might have been...

If I can do this—as a mama to 3 boys with nothing more than a passion, purpose, and a pen to rewrite my story—so can you.

It's my greatest desire to show my boys that they have a choice in life. And to lead by example by demonstrating that they, too, can chase their dreams AND still prioritize what's matters most. Time is my currency. Impact is my why. Serving you is the goal.

My clients are ambitious leaders. They are paving their own path, building their own tables, and shattering glass ceilings. And I bet you're filled with that same vigor + passion to elevate your platform, build empires, and impact the world around you. 

Building a brand ... starting a business ... it's not for the faint of heart. It's a rollercoaster of emotions and experiences (to say the least) but it's one hell of a ride.

Queen to
my princes

MEET MY WHY ^

¡SI SE PUEDE!

And we're just getting started!

WORK WITH US

Our Core Values

Rooted in Service

We show up with a full heart and premium service, unlike any other. From sharing value-driven content on social media to every client touchpoint, fostering a collaborative environment, and more—when it comes to working with us at The Brand Vibe, we give you simply the best!

Lead With Impact

We’re always looking for ways to help you ... to empower you in your business (and your life) ... to make a difference, big or small. We’re driven by impact—it’s what our foundation is built on—and we’re determined to help you find your purpose and make an impact, too.

Built on Belief

At The Brand Vibe, we believe that what you have inside you and what you bring to the table has the power to transform people’s lives. It all starts from within and in the belief in what you do through and through. We’re on a mission to help you shine a light on it and share it with the world.

Authenticity

Your story and your personal experiences are what set you apart. It’s time the world heard it. At TBV, we like to tap into this full force across our suite of services because that sweet spot right there? It’s your VIBE and sure is powerful. So let’s not only lean into it—let’s shout it out from the rooftops!

Nicole Nieves

🌎  Chicago
🤓  Enneagram 7w8 
🎉  Can’t Live Without: Coffee w/heavy cream, dancing, laughter, bath bombs, prayer, and my fambam

Jefa | CEO + Creative Director

Veronica Hernandez

🌎  Indy
🤓  Enneagram 4
🎉  Can’t Live Without: My kids, coffee, and sunshine #beachdeprived

community + client happiness manager

Meet Team BV

🌎 Chicago
🤓 Enneagram 1w9
🎉 Can’t Live Without: Nespresso, a cool breeze, and about a dozen podcasts always on-hand

Ryann Bauer

COPY CRUNCHER

🌎  St. Paul
🤓  Enneagram 2
🎉  Can’t Live Without: Yoga pants, drinking tea on my front porch with a good book, country music and my boys! 

ANDREW
LAZARRA

Marketing Specialist + Visual vibes Designer

Sarah
Dudt

🌎  Digital Nomad
🤓  Enneagram 3w2
🎉  Can’t Live Without: Jesus, weekend travel explorations, cultural food + drinks

SOCIAL MEDIA WIZARD

Laura
Meyer

LAUNCH COPY QUEEN

🌎  Nashville
🤓  Enneagram 1ish 
🎉  Can’t Live Without: Audiobooks for my commute, comfy platform sandals, flattering dresses—wait, am I supposed to say family here? 

Louis Go

🌎  Chicago
🤓  Enneagram 9w1
🎉  Can’t Live Without: Oh, rice! ...too easy. I’ll put Jesus, a good camera lens, and my guitar on the list, too.

brand photographer
+ videographer

THE Nieves
BOYS

the men behind the woman

🌎  TBV HQ

No, you can't have her. #toypoodle

Brooke
Bella🐾

Official team mascot

Can’t live with ‘em, can’t live without ‘em ❤️

CEO, MOM, BABE, JEFA, NIC

NAMES I ANSWER TO

THE HUBS, MY 3 BOYS + BROOKE BELLA 🐾

MY FAMBAM

VENTI AMERICANO W/HEAVY CREAM

CAN’T LIVE WITHOUT

FAITH + FAMILY + ELEVATING WOC

PASSIONATE ABOUT

THE OFFICE | “I AM BEYONCE, ALWAYS” 

FAVORITE SHOW

ENFJ. ENNEAGRAM 7W8. PROJECTOR.

PERSONALITY TYPES

Abuot Nicole

I'm ALL ABOUT

Service Over Sales. Dance Breaks. Walks w/the Hubs. Owning Your Vibe.

I'M NOT ABOUT

not

Comparison
+ Competition. Socks with Uggs. All Work, No Play.

about
all
about
2 Corinthians 5:7

"For we walk by faith and not by sight"

WORDS TO LIVE BY

LIKE OUR VIBE?

LET'S DREAM UP YOUR NEXT STEPS!

We’ve got big plans for YOU, and we can’t wait for you to join in on the fun. You ready?  Schedule a coffee chat and let’s catch a vibe!

BOOK A COFFEE CHAT

WHERE TO NEXT?

Our Services

From CMO consulting to online courses to group programs + mentorship, we can’t wait to serve you. 

Work with Us

The Content Corner

Stay connected to all our secrets, hacks, and strategies and hang out with us in our little corner of the internet.

learn more

Life’s better with coffee and friends. 

Join the Vibe Tribe 

for weekly inspo, marketing strategies, and exclusive insider deets!

First Name

Email Address

I’M IN!