Your Go-To-Expert for Branding, Marketing, and Launch Strategies

Oh hey! I’m Nicole Nieves.

I’m a corporate executive turned full-time entrepreneur, married to my high school sweetheart, boy-mom of 3, and on a mission to impact the world one #BrandBoss at a time!

As a first-generation college grad, I climbed the corporate ranks pretty quickly. From VP of a Fortune 500 company by the age of 25 to Director of Marketing running multi-million dollar launch campaigns for personal brands to Creative Director leading a team of 20+ for a direct response marketing agency.

Suffice it to say, I’m an achiever at heart (though an Enneagram 7, type 3 was a very close second for me).

You see, I did all the things I thought I “should”:

  • Get an education

  • Full-time job with benefits

  • Married with kids + own my house

  • Work my way up the corporate ladder to executive status

Then, I lost my job. I felt like the rug got pulled under me. It didn’t make sense. I did everything right. But my company shut down due to PR issues at the top and 30+ of us were let go with just two days’ notice.

Suddenly, I went from job security to job-less. After restless nights filled with prayers, tears, and lots of “i don’t understand” thoughts, I realized this was a blessing in disguise (isn’t that just how God works?)

You see, though I’d followed the risk-averse blueprint, I’ve always been a serial entrepreneur at heart.

^Cookie Monster Cake for my little’s 1st birthday.

From a fondant cake-making back in Cake Boss days to an at-home daycare called Tiny Hands, Big Hearts (that I never actually launched because I quickly realized I only like watching my own kids, LOL), I’d thought of it all! I even joined a few different MLMs.

But nothing ever stuck. And I was never willing to take a risk to chase after my entrepreneurial heart full-force.

Yet suddenly, I was forced into a season of reflection and rest. Here’s what I did:

  • Applied for job after job, interview after interview, rejection after rejection, wrong offer after wrong offer

  • More brainstorm sessions reflecting on what I want to do be when I grow up than I can count

  • All while enjoying 6 blissful months of being a full-time mom for the first time in my life!

Here’s what I did know:

I was damn good at marketing. I valued the heart behind the brand more than most. And I had already successfully built personal brands + marketing plans for successful companies time and time again. Why couldn’t I help the everyday moms, women of color, aspiring executives do the same?

Ironically, around that same time, I received a job offer as a Creative Director for a marketing agency that helped non-profit organizations. I decided that I would do BOTH (over-achiever, remember?) But really, I wanted to build my brand the right way, without any of the financial pressure.

And so, The Brand Vibe was born! As founder + CEO, I vowed to build a company that would…

💪🏽 Empower dreamers to chase after their biggest passions
👩🏽‍💼 Equip leaders to step into their inner-CEO and create their own job security
🙋🏽‍♀️ Encourage WOC to own their worth + build their own tables
🌎 Elevate brands to create a larger impact in their families, communities, and the world

Six months into building my business, I was able to high-level quit my job, scale to six-figures, and help hundreds of entrepreneurs launch businesses, personal brands, and digital products.

I am beyond grateful for both the ups and downs. Because it brought me to my greatest passion and helped me build a legacy for my family in ways I never dreamed possible!

So if you’re here in this little corner of the internet, big welcome! I am so glad you’re here. I hope this blog inspires you to chase after YOUR biggest goals, make the most out of life’s circumstances, and share your story with the world.

You never know what will come of it.

Xo, Nicole



May 12, 2021